Notes from building it
Positions we have taken and the reasoning behind them. Written for agency owners, not for search engines.
- Switching5 min
The slow part of a migration was never the upload
Agencies stay on systems they dislike for years because switching is quoted in months. Almost none of that time is spent moving data.
- Product thinking6 min
One agent, not thirty-six bots
The category is filling up with named bots for every task. Managing a staff of bots is still management, and it is the thing agencies have least of.
- Sourcing5 min
Your next placement is already in your database
A ten-year-old agency holds tens of thousands of people it will never contact again. That is not a data problem. It is an attention problem.