Does Firefish publish its pricing?

No: not published; 'Add-On Modules (from £150 per module)' is the only figure, and 'the best way to get accurate pricing is to book a demo'. Vayora: every price on the page.

Does Firefish run contract pay and bill?

Partly native: timesheets and margin are native (the Time Capture add-on); invoicing goes through Xero or Timesheet Portal and payroll through Tempaid; self-billing is not stated; the Timeclock module for AWR and complex rates is 'Coming soon'. Vayora runs it natively, to the self-bill and the client invoice; the pay and bill glossary entry explains the terms.

How long does moving from Firefish to Vayora take?

An import rather than a project on our side. On Firefish's side, its own guidance: 'Requirements vary'; implementation, data migration, coaching and training are offered; no fees or timelines published.

Comparison

Vayora vs Firefish

The Glasgow-built CRM for independent UK agencies, with UK compliance baked in and six named AI agents.

Firefish is a real product with real customers, so this is structural rather than a hatchet job: the Glasgow-built CRM for independent UK agencies, with UK compliance baked in and six named AI agents. The table is checked against Firefish’s own pages and dated.

At a glance

	Vayora	Firefish
Built around	Your own database, with one agent in every workflow	The Glasgow-built CRM for independent UK agencies, with UK compliance baked in and six named AI agents.
Company	London, UK; founded 2026	Glasgow, United Kingdom; founded 2010 (incorporated January 2010; the vendor's own AI brief says 2011); private; founders Wendy McDougall and Andrew Mackay; £4 million investment from Foresight Group in April 2023
Built for	Small and mid-sized UK agencies, perm and contract	'Independent and mid-market UK recruitment agencies with about 1 to 200 users', about 700 of them; the vendor excludes enterprise firms, in-house teams and agencies operating mainly outside the UK
Pricing	Published: Core £65, Pro £129 a seat a month, plus VAT; annual £55 and £109	Quoted: Not published; 'Add-On Modules (from £150 per module)' is the only figure, and 'the best way to get accurate pricing is to book a demo'
Getting live	An import you run; no fee; 30-day trial, no card	'Requirements vary'; implementation, data migration, coaching and training are offered; no fees or timelines published
Contract pay and bill	Native: timesheets, self-bill, invoicing, margin and pay runs (limited-company contractors)	Partly native: Timesheets and margin are native (the Time Capture add-on); invoicing goes through Xero or Timesheet Portal and payroll through Tempaid; self-billing is not stated; the Timeclock module for AWR and complex rates is 'Coming soon'
AI	Kit, one agent through the whole desk, in the Pro price and not metered: reads calls, email and notes and keeps the records current; ranks your own book with the evidence per candidate; drafts outreach, chase-ups, replies, client updates, briefs and packs in your voice; sorts replies by intent; opens the day with a brief; watches for business development signals; runs enrichment, scorecards and reference checks; sets the fee from signed terms on placement; four autonomy lanes, logged, one tap to undo	Six named agents (Skills, Insight, Matching, Email, Content, Enrichment) plus email sequencing; an AI and automation module is in the Core tier; enrichment credits are an add-on
UK and data	UK company, GBP, hosted in Ireland, never trains shared models	UK head office and GBP pricing; GDPR, AWR and right-to-work controls built in; hosted on Microsoft Azure in the Netherlands and Ireland with no UK region; Cyber Essentials
Integrations	About 24 named plus signed webhooks	'50+ tools', including Outlook, Gmail, Indeed, CV-Library, Reed, Totaljobs and Xero

Firefish column checked 22 October 2026; sources below.

Where Firefish is strong

Built in the UK for the UK: GDPR subscription blocking, Agency Workers Regulations tracking and right-to-work placement blocking are part of the product.
Support that reviewers single out, with a Capterra score of 4.6 from 291 reviews.
Timesheets and margin on the contract side: live hours, pay, charge and margin totals, with automated chasing of overdue timesheets.

Where we are built differently

Pricing is quoted after a demo, with add-on modules from £150. Ours is on the page, per seat, with the trial on your own data.
Invoicing goes out to Xero or Timesheet Portal and self-billing is not stated. Our contract desk runs to the self-bill and the client invoice itself.
Six agents each do one job. Kit is one agent across the desk that keeps the records true, ranks the book and drafts the next step.

AI-native or bolted on

Where the AI sits

Six named agents, each doing one job, on a UK CRM with an AI module in Core and enrichment credits on top. Kit is one agent across the whole desk, so nothing is re-keyed between tools: the same system that takes the call note ranks the book, drafts the chase-up, sorts the replies, books the interview and runs the timesheet to the self-bill.

When Firefish is the right choice

If you are a UK-only agency that values a UK vendor, UK compliance features and strong support above anything else, and you are happy with invoicing in Xero. For that firm Firefish is a sensible, well-supported choice.

To see where Firefish sits against everything else a UK agency is likely to shortlist, read our ranking of fourteen systems.

The cases where you should not pick us at all, whoever you are comparing, are on the comparisons hub.

What Firefish users say they would change

From public reviews and Firefish’s own stated scope, sourced below.

Reviewers cite the missing invoicing inside the database; invoices are created in Xero or Timesheet Portal.
The vendor's own scope excludes enterprise firms, in-house teams and agencies operating mainly outside the UK.
Hosting is in the Netherlands and Ireland with no UK region; the company holds Cyber Essentials but not its own ISO 27001; the AWR and complex-rates module is still 'Coming soon'.

Questions

Does Firefish publish its pricing?: No: not published; 'Add-On Modules (from £150 per module)' is the only figure, and 'the best way to get accurate pricing is to book a demo'. Vayora: every price on the page.
Does Firefish run contract pay and bill?: Partly native: timesheets and margin are native (the Time Capture add-on); invoicing goes through Xero or Timesheet Portal and payroll through Tempaid; self-billing is not stated; the Timeclock module for AWR and complex rates is 'Coming soon'. Vayora runs it natively, to the self-bill and the client invoice; the pay and bill glossary entry explains the terms.
How long does moving from Firefish to Vayora take?: An import rather than a project on our side. On Firefish's side, its own guidance: 'Requirements vary'; implementation, data migration, coaching and training are offered; no fees or timelines published.

Sources, read 22 October 2026

Not verifiable from public pages on that date: self-billing; implementation fees and timelines; the billing basis of the add-on price.

Other comparisons

Firefish alternatives Vayora vs itris Vayora vs JobAdder Vayora vs Zoho Recruit Vayora vs Mercury